About Us

Welcome to the world of Yeppo & Soonsoo - the heart of Baestyle Group, which beats for Korean cosmetics and culture. Since 2018, we have acted as a trendsetter by bringing the best beauty trends and cultural gems from Korea to Finland and all of Europe.

ElisaCEO - Yeppo & Soonsoo

Our dream has always been the same - to bring authentic Korean culture and all its aspects here to the Nordic countries and create an environment where everyone has an unobstructed opportunity to get to know them.

Korean cosmetics have always been my great passion, and it's wonderful to see that today it's closer to you than ever. We look forward to every Korea-filled day with you!

History

The story of Yeppo & Soonsoon began in 2013 when we opened our first K-beauty store, inspired by Korean culture and a passion for beautiful skin.

From the beginning, Yeppo has aimed to create a place where our customers can experience authentic South Korean atmosphere.

In our stores, Korean music plays, an authentic scent world lingers in the air, and our shelves (as well as our online store) always feature the latest, trendiest, and best K-beauty products.

Through our Yeppo & Soonsoo brand, we operate both in our online store and in our physical stores across Finland, as well as in several cities in Sweden. Our central warehouse is located in Vantaa, Finland, which enables fast and efficient deliveries to our customers.

Values

Our company's philosophy is based on

  • accessibility
  • openness and
  • reliability

values. We adhere to these principles in all our daily operations.

To our customers, our values are reflected in a wide selection, transparency in import processes (we import most of our brands directly from South Korea) and competitive prices. among other things.

In addition, in accordance with our values, we always offer our customers the trendiest Korean brands, both in our stores and in our online shop.

Mission

Our company's mission is to promote the innovations and lifestyle of Korean beauty in Europe, while supporting the adaptation of the brands we represent to the needs of local customers.

Brands

In our selection, you will always find the best and trendiest Korean cosmetics brands.

Our customers can trust that they will continue to find their favorite brands in our selection, such as BBIA, Anua, SKIN1004, Etude, Unleashia, Round Lab, and Ma:nyo Factory.

In addition, we are constantly adding new, trendy brands to our selection, many of which you can find exclusively in Europe only at Yeppo. Our latest brand arrivals include espoir, Medicube, fwee, and Muzigae Mansion.

All our brands